25th September 2014: Nestlé Waters, the number one bottled water company worldwide, today announces the details of a new campaign – Get Better with Nature – which aims to help raise awareness of the growing body of evidence that supports the value of nature on health and wellbeing to communities across Derbyshire and the rest of the UK.
In partnership with the Derbyshire Wildlife Trust (DWT) and Wildlife Trusts across the UK, the campaign is a collaborative, long-term programme which, in addition to getting people to be more informed about local environmental and community issues that can affect their physical and mental health and wellbeing, will encourage supporters to make a positive difference literally, and figuratively, in their own backyards.
As the home to some of the country’s most bio-diverse environments and endangered wildlife, and renowned for its natural mineral water, the Buxton area has been selected as the UK pilot site to trial new initiatives that involve local schools, community residents as well as Nestlé Waters employees.
The Buxton pilot will include the following elements:
Sian Chapman, Corporate Communications and CSV Manager at Nestlé Waters said: “As a business, we work closely with nature, promoting careful water stewardship to sustainably use and protect unique water sources. Nestlé Waters works hard to have a positive impact on society, as well as our business. Our partnership with the Wildlife Trusts has enabled us to develop a programme that promotes a greater understanding of the balance between nature, water quality and human health; all of which benefit and rely on each other. Through collaboration with experts and the community we are hoping the programme will raise awareness and engagement in nature, beyond pure aesthetics, uncovering the important connection to human health and wellbeing. The activities include education, active conservation, debate and the enjoyment of getting outside and are designed to bring the value of nature to life locally and raise the interest across the UK in trying to understand and appreciate nature’s value and benefits more.”
Matthew Croney, Direction of Living Landscapes at the Derbyshire Wildlife Trust said “Derbyshire Wildlife Trust is delighted to be working with Nestlé Waters on the “Get Better with Nature Campaign” and is looking forward to inspiring the residents of Buxton and communities across Derbyshire to engage with the wonderfully diverse wildlife and landscapes on their doorstep.”
The Get Better with Nature campaign and the pilot in Buxton form part of a wider partnership between Nestlé and The Wildlife Trusts. With a focus on supporting valuable wildlife meadows, the partnership aims to engage communities around Nestlé factories with their local environment through a complementary programme of educational and hands-on activities. The campaign supports Nestlé’s commitment to create the equivalent of 250 football pitches of wildflower meadows by 2015.
In 2013, Nestlé committed to create a range of new meadow areas within the grounds of 15 UK factory grounds sites. To date, over 70 acres of meadows have been created at Nestlé and by a number of Scottish dairy farmers who supply milk for use in the production of brands such as Kit Kat.
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Notes to Editor
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Benefits of nature
There is a growing body of research which suggests that spending time outdoors and enjoying nature is demonstrably good for our bodies and minds. Likewise, preserving and caring for our natural environment helps it to provide us with the quality of air, water, soil and wildlife that we need to sustain and better our physical and mental health and wellbeing.
A growing library of evidence – some adopted by the UK government – has showed that good access to the natural environment could help improve our physical and mental health and wellbeing and even, according to a report by the UK’s leading public health standard authority – the Faculty of Public Health – and Natural England, help people recover more quickly from illnesses. Experiencing nature in the outdoors can also help combat obesity, heart disease and mental health problems.
The Get Better with Nature campaign and its proponents firmly believe in the beneficial link between nature and health and are determined to support people and communities reap the many rewards of this unique relationship.
The Wildlife Trusts
There are 47 individual Wildlife Trusts covering the whole of the UK. All are working for an environment rich in wildlife for everyone. We have more than 800,000 members including 150,000 members of our junior branch Wildlife Watch. Our vision is to create A Living Landscape and secure Living Seas. We manage around 2,300 nature reserves and every year we advise thousands of landowners and organisations on how to manage their land for wildlife. We also run marine conservation projects around the UK, collecting vital data on the state of our seas and celebrating our amazing marine wildlife. Every year we work with thousands of schools and our nature reserves and visitor centres receive millions of visitors. Each Wildlife Trust is working within its local communities to inspire people about the future of their area: their own Living Landscapes and Living Seas. wildlifetrusts.org
Derbyshire Wildlife Trust
Derbyshire Wildlife Trust, a Registered Charity, is the only organisation working to protect all wildlife across the county. We are one of 47 in The Wildlife Trusts Partnership, a nationwide network of local trusts. We manage 41 nature reserves throughout Derbyshire, advise local authorities and landowners on nature conservation issues and run a range of conservation and education projects.
We are committed to The Wildlife Trusts’ strategy of creating Living Landscapes – robust, connected landscapes that address the challenges facing our wildlife and countryside.