16 October 2014 – Nestlé Waters is calling on Buxtonites to volunteer to help their local environment and improve their own health and wellbeing by whipping on wellies and grabbing some gloves for a community day of action being organised in Buxton Pavilion Gardens from 9:30am on Thursday 23rd October.
Aimed at enhancing the riverside habitat on Serpentine Walk opposite Pavilion Gardens, and hosted in partnership with Derbyshire Wildlife Trust and High Peak Borough Council, the Buxton Community Day of Action is the first event for the “Get Better with Nature” campaign, which was launched last month.
The event is open to all, young or old from 9:30 – 12:30, with three Buxton schools then taking over in the afternoon with nearly 100 school children finishing the project from 1pm -3pm. To take part, volunteers are being asked to register at http://www.getbetterwithnature.co.uk.
The interactive, hands-on activities planned for the day will not only create a new wet meadowland habitat in the heart of Buxton, but it also aims to help residents understand the importance and value of nature for their own health and wellbeing – a main objective of the Get Better with Nature campaign.
The event programme will include the following elements:
Sian Chapman, Corporate Communications and CSV Manager at Nestlé Waters, said:
“As a business, we work closely with nature, promoting careful water stewardship to sustainably use and protect unique water sources. The Get Better with Nature campaign aims to get us all thinking about and valuing nature’s benefits, and the services it provides us, by encouraging everyone to make a difference, however big or small, in their own backyards.
Nestlé Waters has a long-standing history and presence in Buxton, so we’re thrilled to be hosting this inaugural Day of Action here. We hope this will be the first of many over the course of the campaign, and we encourage the whole community to take part and help make their mark on this treasured piece of the environment in Buxton.”
Matthew Croney, Director of Living Landscapes at Derbyshire Wildlife Trust said:
“We are keen to provide opportunities for people to reconnect with their local wildlife and wild places. So if you are interested in doing something fun and worth-while and good for your health, then this is the event for you!”
Councillor Godfrey Claff, Executive Member with responsibility for parks at High Peak Borough Council said:
“We’re delighted that Buxton is playing host to this first day of action. We are fortunate in High Peak to live in one of the country’s most beautiful areas and projects such as this encourage us all to appreciate what we have right on our doorstep and ensure we protect and enhance it for future generations to continue to enjoy. I hope it attracts plenty of volunteers.”
The Get Better with Nature campaign is a collaborative, long-term programme aimed at helping raise awareness of the value of nature to society for health and wellbeing, as well as the services and products it provides to communities across the UK.
The programme looks to encourage communities to make a positive difference literally, and figuratively, in their own backyards. With a focus on water in the landscape, the activities of the campaign also include educational materials with open forums for discussion, involving local schools, individuals, community groups and Nestlé Waters and Wildlife Trust employees.
The campaign was launched in September this year following research which showed that 93% of local Buxton residents understood the value of nature to society and healthy, but that nearly two-thirds of respondents thought this appreciation was being lost between generations.
For more information on the campaign, and its planned activities or to become involved please visit www.getbetterwithnature.co.uk.
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Notes to Editor
For further information please contact:
020 7936 0544
Nestlé Waters is the world’s leading bottled water company, boasting a product portfolio of plain and sparkling water brands including S. Pellegrino®, Aqua Panna®, Perrier®, Buxton Natural Mineral Water® and Nestlé Pure Life®.
Nestlé Waters takes pride in helping its local communities and the environment with a variety initiatives. The company has invested over £35million in a state-of-the-art factory in Buxton and produces one of the lightest weight bottled water products in the UK, using an average of 25 per cent less PET plastic across the range of Buxton and Nestlé Pure Life. The factory achieved BREEAM Excellent for sustainable building and design and the Nestle Waters business in the UK has been independently audited as zero waste to landfill. The company also supports biodiversity on its site with a SUDS pond and butterfly meadow.
Nestlé Waters partners with key collaborators to increase the benefit it can offer society and its local communities, working with NGO’s, Government, local authorities, volunteers, industry and competitors.
For more information about Nestlé Waters and its brands, please visit: http://www.nestle-waters.com/
Derbyshire Wildlife Trust
Derbyshire Wildlife Trust, a Registered Charity, is the only organisation working to protect all wildlife across the county. We are one of 47 in The Wildlife Trusts Partnership, a nationwide network of local trusts. We manage 41 nature reserves throughout Derbyshire, advise local authorities and landowners on nature conservation issues and run a range of conservation and education projects.
We are committed to The Wildlife Trusts’ strategy of creating Living Landscapes – robust, connected landscapes that address the challenges facing our wildlife and countryside.